Facilitating Product Sales through Mobile Apps

Challenge:

Global medical technology innovator Smith & Nephew asked ATM to develop a series of applications for its sales force. The goal: to encompass all necessary product information into a single, accessible location.

Solution:

The finished applications include videos, product images, and PDFs that can be emailed directly to potential customers. App usage by sales reps is tracked on a regional and national level and is accessible to executive management through an online portal.