Digital Candy

Challenge:

Design a digital extension for the M&Ms brand around several of their high profile entertainment partnerships.

Solutions:

ATM built a series of digital tools for the M&M's® brand including an attractive and dynamic homepage, micro-sites for cross promotions with major entertainment partners Star Wars, Indiana Jones and Shrek, and a host of mini-games that provide the user with a fun and engaging way to interact with the well-known M&M's® characters. The games increase customer engagement with their brand and helped drive visitors to the M&M® site.