Battle of the Bands with My Little Pony

Challenge:

Create an online experience to help promote sales of Hasbro's Equestria Girls.

Solution:

ATM partnered with Hasbro and My Little Pony to create an HTML5 game that would bring their Equestria Girls characters to life. This "battle of the bands" themed activity provides a fun and playful online experience. Featuring increasing levels of difficulty, touchscreen functionality, custom illustration and animation, and sound effects all produced by ATM, the game is programmed in HTML5 and is compatible with PC, Mac, iPad, and Android tablets. The “battle of the bands” themed activity, incorporates data tracking tags and is designed for seamless localization for multiple languages.