A Digital Taste of an Upscale Bakery Experience

Challenge:

Create a digital experience that is as fun and playful as Baked by Melissa products.

Solution:

ATM developed an application that gives Baked by Melissa customers the ability to create art canvases of mini cupcakes and post their creations to public galleries or Facebook. Users can also see the latest flavors, search store locations, or create their very own cupcake.  To date, there have been 80,000 unique installs of the application.